Pricing Update 2020

12/01/2019 / by John Cline

UPCOMING PRICE CHANGE

Yes, we are changing Fitli pricing

We are also grandfathering existing customers into current pricing.

OK. Now that we got that out of the way, let’s continue. Please read all the way to the end. There are some important points and dates to consider.

Here is a little background. We have not changed Fitli pricing since our initial launch back in February of 2016. Since then, most of our competitors have increased pricing significantly. Some have nearly tripled their lowest starting price. During that same time, we added new features and functionality on a continuous basis. Since 2016, we added more functionality to the platform than all of what existed at launch.

We want to continue that trend, and, in fact, accelerate the improvements to the system. I won’t be satisfied until all of you are satisfied. We have a very long list of feature requests that seems to grow longer as time goes by, despite continuously launching new enhancements. Additional revenue from price changes will fund things like an Android App, Business App, Social Media Integration, Gift Cards, and much more. We are almost like a co-op. Literally, 100% of the fees collected go back into improving the platform and, to this day, I have never taken a salary.

So, after 4 years, it’s time for a change.

The pricing structure will remain the same. What that means is:

The plan names (Solo, Grow, etc.) won’t change.
The plan levels (number of user accounts) will also remain the same.

We are adding a new Semi-Annual option and we are changing the price points of the plans.

Here is a summary of the new pricing (click or tap to get a better view):

IMPORTANT ABOUT GRANDFATHERING

If you like your plan, you can keep your plan. I mean it. 🙂

We will be implementing the new pricing within a few days. That will apply to new customers only. Existing customers will be grandfathered on one of the existing plans. You will receive a grace period to decide what you want to do.

Then, you will be grandfathered at whichever plan you are on as of 12:00 Midnight CST on Sunday, February 16, 2020.

Lock-In: On Monday, February 17 2020, we will take a snapshot of all active plans. We will send you an email confirming your plan and affirming that you will be able to stay on that plan at its current price today. This applies to all types of existing plans. When a plan renews, it will continue to renew at the same price. I’ll guarantee this price for at least 24 months. Note that there are no intentions to force anybody off an existing plan down the road. But you all run a business so you understand that nobody knows what the future holds and nothing is forever.

Let’s take an example. If you are on a Grow Annual plan today, you pay $504/year. The future Annual Grow plan will be $684/year. As long as you stay on that plan, you will be saving $180 per year over new customers that join the Fitli family. Easy Peasy. You literally don’t have to do anything except stay on your plan and you save a ton of money.

So, you can do nothing and you will keep paying the same. If you change plans after February 17, 2020, you would be moving to the new pricing. I encourage you to think about where you are going and take some steps now during the grace period to maximize savings.

Smart ways to maximize your savings

Question 1: Do you expect to add another instructor in the near future?

If you answer yes to this question, you may want to consider moving up to a new level now during the grace period to lock in the lower price.

For example; Let’s say you are currently on the Monthly Solo plan and you know you’ll be adding a new instructor in a couple of months after the Lock-In date. If you wait until then to update your plan to Monthly Grow, you will go from $29/mo to $69/mo. However, if you make the move now, you’ll be grandfathered at the current price of $49/mo. That early move will save you $240/yr. Btw, if you also switched to Annual at the same time (Annual Grow), you’d actually save $324/yr.

Question 2: Do you expect to be with Fitli for a year or more?

Regardless of whether you expect to add instructors, you may want to switch from Monthly to Annual. If you know you will be with Fitli for a year and can afford the one time upfront payment, this is a no brainer to save even more. If you think you might ever switch to Annual, this is the time to do it.

Another example; If you are on a Monthly Grow plan today, you pay $49/mo or $588/yr ($49 at a time). New Monthly Grow customers will be paying $69/mo or $828/yr ($69 at a time). Switching to the Annual Grow plan before February 16, 2020, will grandfather you at $504/yr. As long as you stay on that plan, you will be saving a whopping $324/yr (828-504=324) over the new Monthly Grow pricing. That’s definitely not pocket change.

If you have read this far, then I think you get the idea. This grace period and your lock-in are very important. If you want to make any changes to your plan after February 17, 2020, you will be on the same pricing as everybody else.

Next Steps

So what happens next and what do you need to do?

1. If you are happy with your current plan and don’t expect to be making any level changes in the foreseeable future, do nothing. You are all set. We’ll send you a confirmation on February 17, 2020.

2. If you want to make any changes at all to your plan… either switching levels (between Solo and Grow) or duration (from Monthly to Annual), please contact support in your preferred manner by Sunday, February 16, 2020:

Call (888) 898-5185 or initiate a Chat message between 7 AM to 7 PM CST Monday – Friday to talk live to a support team member.

Email or initiate a Chat message anytime at support@fitli.com and we’ll respond as quickly as possible.

3. We will be working to launch the new pricing on the website and many other places our prices are presented. The plan is to have new pricing live by the end of this week. But, this will not impact you.

4. On February 16, 2020, at 12:00 Midnight CST, you will be locked into your current subscription at that time. We will send out confirmation emails the next day.

If you have any questions at all or would like to discuss your options with the team, please feel free to set up some time using the meeting link. Click HERE and choose Fitli Q&A or Fitli Support Call.

Thank you for being part of the Fitli family. Whether it’s been 4 years, 4 months, or 4 days, we appreciate you.

Best regards,

John Cline
Founder @ Fitli

VIEW OLD PRICING

Tags: affordable, new pricing, price change, pricing