Using Your Smartphone For Tennis

The smartphone has revolutionized how we do business and organize our lives. Here at Fitli we believe that being mobile-friendly is the key to success and can be applied to every aspect of your life. In this post we look at how the smartphone can be used to enhance one of the world’s most popular sports: tennis.

Scheduling a Match

Here at Fitli we believe that finding the time to exercise is a vital part of success. Scheduling a match is often the most frustrating part of tennis as you need to find a game to fit your busy work schedule. Smartphones can be used in a number of ways from finding local tennis clubs to creating tennis groups with your friends.

One site that you may want to invest some time in visiting is the Global Tennis Network. Love Tennis Blog states that the site is the biggest tennis database in the world, operating in 80 countries with over 1600 networks and over 55,000 players. The Global Tennis Network is mobile friendly making it a convenient way to find and book a tennis match.

Live Scores

The smartphone has changed the way we interact with our favorite sports. Can you remember a time when you didn’t have instant access to every match result? The APT/WTA Live app is considered to be the best apps for keeping up with the latest results from every tennis tournament across the globe.

The next big tournament is the Wimbledon Championships this July and tennis fans will be looking to keep up with the scores.  In Dan Weston’s preview of the tournament, a feature article he wrote for British news website Betfair Tennis, he believes that Andy Murray is the player to beat in the tournament. A live score app like APT/WTA Live will ensure that no match is missed, and you’ll be able to keep up to date with Murray’s matches in real time.

Training

Finding a tennis coach can be expensive and inconvenient. Smartphone technology has made sports coaching more accessible. It is now possible to use your phone as a virtual coach. For example,  smartphone advice site Android Headlines recommend the app Tennis Training. The app includes video tutorials on different shots and techniques as well as detailed workouts that go from beginner to advanced level.

You can also get live feedback from your performance using a variety of special gadgets that links directly to your smartphone. These can include everything from sensors that attach to the end of your racket to monitor your racket swing, speed, and power, to sensors in your shoe that calculate the number of calories burned and distance covered. When it comes to improving your tennis game the smartphone is an invaluable tool.

Entertainment

Sometimes you won’t have time to get to a court but will still have that need to play tennis. There are plenty of tennis games available on smartphones that allow you to indulge in your tennis requirements. FreeApps For Me created a list of the 15 best tennis games available that include a large selection of simulations. No matter where you are a game of tennis will at your fingertips.

For a more efficient approach to running your fitness business, check out www.fitli.com today.   You can also sign up for a free demo. Contact us for more information about your fitness business a success.

Fitli provides fitness and wellness businesses a suite of web-based tools  focused on mobile and online booking and scheduling. Fitli offers software for yoga studios, personal trainers, pilates studios, or any other type of fitness or wellness business.

5 Hurdles Fitness & Wellness Business Owners Commonly Face

Running a business is never easy. It has its own set of challenges that can throw even the most seasoned business owner off their mark. Even with an ideal location, great clients, and top-of-the-line equipment, there will be challenges to overcome for longterm success.

If you’re in the fitness business long enough, you’ll likely face a few of these common challenges:

1. Finding—and Keeping—Your Ideal Client

This is the biggest challenge you will experience, because it’s not just about “getting” the ideal client — it’s about keeping them engaged, happy, and fit over the long haul. Unless you are the only fitness studio in a remote area or the only one with an open membership, you will be facing a lot of competition from other studios and other methods of training (like outdoor activities, etc.).

When you first start out, word of mouth will be your biggest marketing tool. But when you start to grow and get busier, you need to nail down exactly who your ideal client is so you can focus on him or her and grow your business accordingly.

Focus on your ideal customer and spend your marketing dollars reaching him or her specifically. Serve the market you are best at serving — and be the best at that service.

2. Building a Reliable Team of Instructors, CSRs, and Trainers

Once you grow large enough to need employees, you’ll encounter the next biggest hurdle — establishing and retaining a qualified fitness and customer service team.

When just starting out, hiring an admin or customer service representative can provide a decent ROI. CSRs typically handle sales and any customer issues that may arise with a friendly, service-oriented voice that should be representative of your business. Having the assistance of a dedicated admin can free you up to do what you do best — training and advising your clients.

3. Finding the Right Fitness Studio Space

This critical step can really work against you if you rush things and don’t evaluate all the elements of your particular fitness business’ needs.  Also, don’t forget the ancillary costs involved with each space you are considering.

Consider these questions when making the leap to leasing your fitness studio space:

  • How much space do I need to offer my core services effectively?
  • Can I afford the ideal space?
  • What lease term should I be seeking?
  • Will the space need major renovations to provide the environment I am looking for?

4. Turning and Maintaining a Profit

Maintaining a reasonable profit margin is critical—you want to be able to put cash away each month, not just run through gross revenue and live essentially “paycheck to paycheck.”

To achieve a decent cash flow, you want your gross revenue to handle all expenses and then some — leaving you with a gross profit. You should aim for a profit margin of 10-15% or more, accounting for prepaid taxes and other expenses including your own salary.

5. Maintaining Your Passion for Fitness — and Your Sanity!

The most common hurdle of all is the fact that you got into this business to do what you love, and as you get busier you’ll find yourself doing less and less of it. As a fitness studio owner, “running the business” (and not doing as much of the “fun” stuff that you got into business for in the first place) can be considered par for the course for some—but it doesn’t have to be that way.

To stay focused on your goals and keep your passion for fitness alive, consider these four tips:

  • Know your vision and your business’ mission statement
  • Be aware of your priorities and stay focused on them
  • Be thorough and committed in your business dealings
  • Plan for quality time away from your business

The last tip? Recharge your batteries from time to time to stay focused and energized.  Do this so you can help others do the same. Allocate time each week for your own fitness goals or another project that makes you feel accomplished and motivated.

For a more efficient approach to running your fitness business, check out www.fitli.com today.   You can also sign up for a free demo. Contact us for more information about your fitness business a success.

Fitli provides fitness and wellness businesses a suite of web-based tools  focused on mobile and online booking and scheduling. Fitli offers software for yoga studios, personal trainers, pilates studios, or any other type of fitness or wellness business.

Think Like A Customer: 5 Things Your Potential Members Think About When Evaluating A New Studio

It is no surprise that excellent customer service is paramount to engaging and keeping studio members engaged and loyal.  In order to deliver a great customer experience, a business owner needs to think like a customer — regardless of whether you’re running a yoga studio or a Fortune 500 company.

Thinking like a customer is important in every step of the customer journey. I recently moved to a new city and am in search of a new fitness studio. Right now I am on the first step of the customer journey — evaluating my options — and I could be your next member.

Here are five key things I look for, and many of your potential future members look for, when choosing a new studio. 

  • CONVENIENCE: The studio I join has to fit my schedule. This means a location that is close to home and work, or has multiple locations I can access. Hours are important too. You may not be operating 24/7, but accommodating the early morning and after-work crowd is a must.
  • CLASS SCHEDULE: Variety and times that fit my schedule. If classes I enjoy the most, like spinning, are only available mid-day during the week, I’ll be taking my workouts elsewhere. Posting your full class schedule online makes it easy for a prospective customer to visualize how workouts at your studio can fit in to their daily routine.
  • HASSLE FREE: We all have busy lives and the best way to get customers to commit and visit your gym is to make it easy. I look for easy payment options, like monthly memberships that auto-renew, and an easy booking system so I can reserve a spot in my preferred classes. Fitness studio software is a great way to automate scheduling and allow guests to sign-up for classes with one click.
  • FACILITIES: Know your target customer segment and design facilities that meet their needs. Personally, I look for good equipment, with a clean, bright space. If your studio caters to high end clientele looking for a fitness spa experience, make sure your facility gives that experience. Sell your studio like you would sell your home – with pictures! A gallery of photos on your website is a great way to show prospective clients what they can expect when they visit.
  • GREAT VALUE: There’s price and then there’s value. Price is the amount of money you charge clients for a class or a membership. Value is what your members feel they get for their membership fees. Sure I’m looking for an affordable fee and I prefer to see those fees posted on your website before I come in to meet with your sales team. However, what I really want is to feel like I’ll get my money’s worth. Price is important and you want to set your fees to capture as much of your target market as possible — but don’t forget to focus on value. Understand what your customers need, meet those needs and reap the financial rewards.

Attracting new customers is one of the biggest challenges a studio owner has. Thinking like the customer will ensure your studio is taking steps to attract and retain members. If you are looking for a way to simplify the payment and booking process to make it easy for customers to join your studio, visit www.fitli.com for a free demo today.