Why Being Mobile-Friendly Can Be The Key To Unlock Success

It’s no secret these days — a business that doesn’t have a website optimized for mobile or an app might as well be invisible in today’s competitive marketplace. Mobile applications allow businesses to stay engaged with customers and employees, enjoy streamlined marketing and online payment options, and ultimately benefit the business’ bottom line.

When it comes to being mobile, a business can’t afford to stop at that mobile-friendly website, however. You want to stay connected with your constantly moving customers and employees and foster an interactive, communicative environment that keeps them engaged with your business and interested in your product or service on a daily and even hourly basis.

For the best ROI and boost to your fitness business’ bottom line, check out the 7 elements of a killer mobile app below:

1. Mobile Geo-Targeting for Marketing and Sales.

With an increase in geo-targeting, it is becoming easier to target key customers with time-sensitive, location-specific messages and offers via your mobile app. In terms of getting your customers to sign up for a yoga class or schedule a massage session, letting them know what you have available when they are nearby can be an effective way to fill last-minute spots and offer discounts for services.

With a geo-targeted approach, a fitness business can target their marketing by narrowing their focus to deliver specific notifications to customers based on location and timing. By combining geo-knowledge with texting notifications, a business can effectively remind a client about an upcoming class that they won’t want to miss, offer assistance in signing up for a class that might sell out, and streamline payment and equipment selection options for the class they’ve signed up for later that day.

Offering a nearby customer last-minute access to a deeply discounted massage or fitness class can strengthen the customer relationship by making your customer feel they are being offered an exclusive product or service tailored to their needs, at the exact moment when they might be thinking about how they can fit the gym into their hectic schedule.

2. Streamlined Mobile Customer Loyalty Program.

Rather than passing out punch cards that customers either forget to bring or lose altogether, implement a loyalty program that lives on their phone. That way, you can convince customers to download your app for access to exclusive deals and offerings, and you can occasionally mine the loyalty program for information as to what products and services would be best offered as part of the package, so you’ll always be on top of exactly what type of value your clients are seeking.

When a client doesn’t show up for a fitness class or if they seem to be on a hiatus, you can send a gentle reminder that you miss their participation, and offer an additional benefit of 2-for-1 rewards if they make it into the studio that day.

Mobile customer loyalty programs are really much more than that: they increase customer engagement, allow for tracking and research, offer a unique way to keep clients committed to classes and services.

3. Mobile Reminders and Scheduling.

Fitness studios benefit from the reminders and scheduling features of a comprehensive mobile app that integrates with the customer’s calendar and alert system. As a service-based business, you can offer convenient class sign-ups from the mobile app along with SMS messaging and texts. This functionality allows you to confirm classes and appointments making it easy for you to manage scheduling and for customers to get the classes they want.

4. Convenient Mobile Payment Options.

Mobile data can be integrated via the cloud with other applications to allow for easy real-time payments for membership fees, classes, and other fitness studio purchases.

5. Mobile collaboration and communication.

Small businesses rely on collaboration and connectivity to stay relevant and successful in today’s competitive marketplace. If you need to stay connected with multiple personal trainers, therapists, and class instructors, adding a collaboration app feature can really streamline the process of keeping everyone on the same page.

6. Mobile Customer Communications Hotspot.

A well-designed mobile app will allow you to better manage your customer relations by providing instant responses to customer inquiries and communications in real-time. By offering a near-constant connection from your customers to your business, you establish brand trust and loyalty that simply can’t be fostered through delayed services like email and voicemail.

7. More Effective Customer Relationship Management and Sales.

Mobile CRM and sales functionality allow you keep tabs on opportunities, projects, contacts, and communications right from your app. Instead of trying to track down sales reps and client information in a physical office, you can communicate via the app to your sales team while they are out and about. By providing your sales reps with the information they need right at their fingertips, they can work more efficiently, close deals in person, and better serve your customers without having to double check class schedules, membership deals, and trainer availability back at the main office. A mobile sales management functionality allows your business to save time and conveys professionalism and reliability to your customers.

An efficient, highly functional, mobile-friendly fitness studio app will provide effective marketing, comprehensive business management, and online scheduling capabilities integrated into one easy to use service. If you are looking for a way to streamline your fitness studio marketing and overall user experience, contact us and visit www.fitli.com for a free demo today.

Payment Processing Exposed

So you signed up with a big fitness and wellness software company and got this amazing 1.69% payment processing rate — or did you? The sad unfortunate truth? You were duped. Don’t take it too badly. They use the same smoke and mirror tactics that the banks and credit card processors have been using for decades.

Here’s how it works:

Step 1: Wave a bright shiny object in one hand such as “1.69% Qualified Rate” in big bold print.

Step 2: While distracted by the shiny object, put their other hand in your pocket and pull out the rest of your fees. This is done with several time tested psychological advertising approaches

  • Small Print: The other fees and rates listed are shown in smaller print inferring less importance and receiving less consideration
  • Omissions: Some fees are not mentioned at all (e.g. surcharges for Amex transactions and amount of PCI fee) leaving you to learn about these only later when you receive your statement… except for the fact that the monthly statement is nearly unreadable.
  • Jargon: They throw around terms like “qualified”, “mid-qualified”, and “non-qualified” as if everybody knows exactly what they mean and it’s no big deal. Each processor has a different arcane methodology to determine what this means and how much they will charge you.
  • Monthly / Quarterly: Breaking out fees into small monthly or quarterly amounts makes them seem inconsequential.

Step 3: Make your monthly statement almost completely unreadable and non-sensical so that you never figure out their ruse.

Do yourself a favor and take a very close look at your statement. And if you want to know how much your paying? It’s simple. Add up the total $ that you processed over the course of 3 months. Then add up all the fees charged for everything during the same period. Divide the fees by the amount processed and this is your actual RATE. Don’t be surprised if it is almost double what you thought your rate was.