Fitli uses Bidsketch to send proposals for our Fitness Website service

Would you believe me if I told you I have seen almost every Fitness Website in the United States?  Probably not all, but you can imagine I’ve seen quite a few as I’m following sales leads, doing demos, and helping customers launch on Fitli.   We also know that our customer base is very cost conscious and does not have much free time to try to build and manage their own website.  The options for a new website range from very cheap and/or free (do it yourself 100%) to very expensive custom options. We decided we could offer a better option and Fitli Digital was created to deliver a great Fitness Website service.

As you can imagine, selling a website project is very different from selling scheduling software.  There are many different project options, fee categories, and a need for a project specific contract that covers the challenges associated with this type of project.  

The Old Traditional Way

Of course, we could have just taken one of the many online proposal document templates and used that.  It would work, but it would be fairly laborious to customize each proposal. Changing company and project names, deleting unneeded sections, updating the proposed fees, adding new fees and verbiage along the way and creating new templates..  all these things take time.

Then, of course, the next step would be to print the proposal as a PDF and email it to the potential client.  Then you wait around wondering if they have viewed your proposal.  Eventually, if and when they reviewed it…. and responded with changes, we’d have to open up the Word doc, edit the changes, reprint as a new PDF and send again.  Then wait and wonder again. If and when they decided to accept the proposal, they would need to print the document, sign it, scan it, then send it back and we’d need to do the same.

Finally, we’d need to make sure we store that signed copy of the document in a folder in our Google Drive setup.

 So that is one option for this process.  If we stuck with that approach, it would be much harder to sell a Fitness Website.  Not ideal. There is a better way and we were lucky enough to find and use a product called Bidsketch.

The Newer Better Way

Bidsketch, simply put, automates all of those steps I described above. If you are going to be creating, tracking, and storing multiple proposals, you should use this tool.  So what is the process like with Bidsketch?

First of all, the setup is something you only have to do once.  It’s pretty straightforward. They already have several templates to choose from to start your proposal.  That is very helpful. After choosing a template, you can start editing. You can follow the pre-set format of the template or change it as you like.  You create all your various types of project options and fee options which can then be added or removed with the click of a button. Then you add your logo into the system so your proposal document and portal reflect your brand.  Everything looks clean and professional.

When you’re ready to submit your first proposal, you simply create a new customer by entering their basic contact info.  Then, generate a proposal. The customer specific info is populated throughout the document. So, then you simply need to choose any project and fee options.

That’s it!  The proposal is ready to go and the process to send and iterate is super easy too.  When you are ready, you simply ‘Submit’ the proposal to your potential customer. You can customize the message they receive.  It also includes a link for them to view and download the document. One of the best parts? You can see if/when they view the document.  They can leave comments and questions within the application. Then, when the time is right, they and you can accept and sign the proposal document.  No need to save it in a drive somewhere. It’s stored and visible to you and the client right there in the portal.

All of this simplification and automation means I can send many more proposals than if I were doing it the manual way.  More proposals means more customers are hiring Fitli to build their Fitness Website. If you have a business that sends proposals for work, I strongly recommend you check out Bidsketch at your earliest opportunity.

How Your Website Can Hurt Your Gym or Fitness Center

Your gym or fitness center’s brand is the image that all potential and active customers have of your business in their mind. It is not just your logo and tag-line. It is everything that sets you apart from the competition. Essentially, it is your fitness business’ complete personality, core values, and how well you meet customer needs and help achieve their goals. Consequently, a strong brand is, more often than not, the difference between success and failure.  One of the best tools to display your brand is your website.

Many gyms and fitness center owners believe an eye-catching website is enough. It is not. In fact, your website could be hurting your fitness business, making it difficult to attract customers and new members. If you have not thought long and hard about your website, how it aligns with your mission and core principles, and how it adds value to your customers, you are better off not even having a site.

Everyone has heard the saying, “You never get a second chance to make a great first impression.” Repeated studies have shown that the majority of consumers are using the internet as part of their shopping process, for both goods and services. It is not just for online shopping. Consumers are going online to research virtually every company that they plan to do business with, and they are starting their research very early in their decision-making process. So, 24 hours a day, 7 days a week, consumers are looking at your website and determining whether you are trustworthy and if you can meet their needs. With this in mind, Here are several ways that your website can hurt your gym or fitness center.

Mistakes Harming Your Fitness Website 

1. Does Not Target Your Ideal Member

Take a moment to visualize your ideal gym or fitness center member. Who do you see? Is it an older person trying to lose weight and get back into shape after years of television watching? Is it a young woman who wants to look great for her wedding? Is it a college-aged individual who is using your gym as their second home? Trying to build a website that will appeal to every type of person will only work against you. You want to identify those customers who either share your values or your values compliment theirs.

2. Copy Is Generic and Lifeless

Your employees and trainers are likely very friendly, engaging, and interesting people. Is that reflected on your website? Is your verbiage pompous and arrogant? Is the content filled with a ton of fitness jargon and slang? You are the ultimate face of your brand. Consequently, they should hear your voice when they read your website copy and content. Inauthentic, generic, and poor writing will give your website visitors the wrong idea. Your website should reflect the face of the people who customers will meet when they visit your gym or fitness center.

3. Provides a Poor User Experience

Many gyms and fitness centers have visually stunning websites that ultimately fail due to poor user experience. A good website design will be uncluttered with easy navigation. Visitors should be able to find the information they are looking for within just 2 or 3 clicks. Moreover, your website must adapt to any mobile device. Today, more people are using mobile search than a desktop. If your website is not usable on a potential customer’s chosen device, they will find one that is.

4. Does Not Align Your Core Values with Customers

How do your core values help members achieve their needs, goals, and desires? Take as an example Planet Fitness. There are many within the fitness industry that don’t even consider Planet Fitness as a real fitness center. Yet, it is one of the largest franchises with one of the largest membership bases. This happened because of effective messaging that aligned their values with their target customers.

Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk about how your website can hurt your gym or fitness center, or a related topic, please contact us.

Sanjay Salomon of PYMNTS.com caught up with Fitli CEO and founder John Cline

When looking to shed a few extra pounds or get in shape for warmer weather, consumers can turn to personal trainers to help them meet their fitness goals, boost their endurance or raise the flexibility bar. Today, new solutions are helping fitness professionals gain more flexibility in scheduling sessions and accepting payments.

For the November Tracker’s feature story, PYMNTS caught up with Fitli CEO and founder John Cline about helping personal trainers and other fitness professionals accept payments, and the “chicken or egg” challenge of pitching a fitness marketplace to customers while simultaneously encouraging instructors to join the platform.

To read the story, visit PYMNTS.com here.

 

SEO in 2017: All About User Experience

Fitness and wellness site owners are often led to believe that SEO is just a matter of knowing the right tricks. Master those tricks, and Google will catapult your site to the top of their results. However, Google and other search engines have grown extremely adept at detecting any attempt to achieve artificially high rankings. In 2017 search engines penalize site owners for tricks like “keyword stuffing” and “link spam.” Sites with in-depth, original content and an exceptional user experience reap SEO rewards. This is great news for site owners in the fitness and wellness space, who would prefer to focus on member sign-ups, rather than ever-changing algorithms.

Rethinking keywords and backlinks

These are two areas that many site owners have been led to believe they must master in order to rank high in search results. Keywords and backlinks are still relevant today, but a lot has changed. In 2017, old assumptions about the importance of keywords and backlinks can easily lead to “keyword stuffing” and “link spam.” Considering that Google has fine-tuned its algorithms to recognize these practices, they will hurt your SEO more than help it.

Avoiding “keyword stuffing”

Site owners often hear that they need to stuff their content with keywords that potential customers are searching for on Google. For example, if you run a yoga studio in Santa Barbara, you may feel pressured to constantly repeat “Santa Barbara” and “yoga” on every page. You certainly want to include those keywords when relevant, but do so sparingly. If Google detects evidence of unnecessary usage of keywords, a practice known as “keyword stuffing,” they may penalize your site for it.

Google now tends to favor content containing a broader range of relevant keywords that often occur naturally within a rich, in-depth treatment of your topic.

Avoiding “link spam”

Site owners often feel pressured to get backlinks to their site by any means possible. Google has highly sophisticated ways of sniffing out sites that are generating backlinks not by merit, but by other means that Google considers “link spam.”

Of course, backlinks still matter. Search engines look for links clearly inspired by a genuine appreciation of your site’s great user experience and original content.

SEO in 2017 is about user experience

While keywords and backlinks will always carry some weight, the center of gravity in SEO is content quality and user experience. This is welcome news for businesses owners, especially in the fitness and wellness space. Rather than trying to master keyword-density or generate backlinks, focus on in-depth fitness and wellness content and an intuitive experience. After all, in 2017 search engines are trying to think like their users. Use of mobile devices for browsing continues to grow so search engines reward mobile-friendly sites. Search engine users don’t want to wait for pages to load, so sites with fast-loading times get rewarded. Search engines reward fresh, original, in-depth treatments of topics.

Have a look at Google’s Webmaster Guidelines and SEO Starter Guide for their latest recommendations.

A new outlook

Overall, an SEO plan primarily focused on keyword-density and backlink-count is not a viable option. In 2017 Google penalizes sites with abnormally high concentrations of narrow keywords or loads of questionable backlinks. Sites with a great user experience are rewarded. It’s time to turn your focus on what truly makes users happy: fast-loading, mobile-friendly sites with intuitive functionality and fresh, original, in-depth content.

Contact us to learn more about SEO in 2017.

Small Business Startup Tools

You’ve decided to take the plunge and start a small business. You are officially a small business startup! You’re about to learn things you never knew you didn’t know. Every day a new challenge awaits you. It may be a marketing issue or a product issue. Maybe it’s operations or customer service related? It might be accounting or tax related. You never know.  Unfortunately, you can’t just send your issue over to the appropriate department… because you are the department. You are all the departments. So you need help. You’re in luck. Today, more than ever before, there are tools and applications for everything. At Fitli, we use or have used at least 20 different online tools and applications to run our business. Here are a few of my favorites:

Read more

6 Strategies to Increase Traffic to Your Small Business Website

According to a study from Forbes, 9 out of 10 consumers go online when they’re looking for products or services—and of these, about 90% never go past the first page of search results.  That means achieving a high ranking in search results for your small business website is critical to your success.  The question is how do you best achieve that? What you can do, right now, to improve your rankings in Google and other search engines?

Hubspot recommends these 6 strategies you can use today to improve your search engine rankings to increase website traffic, grow your small business and boost your sales:

1.  Build a Professional-Looking Small Business Website

Your website is the face of your small business. It’s the first thing customers and prospective customers see. It’s how they evaluate whether they can trust your company and the products and services you offer.  If your website looks amateurish or it’s buggy, customers will conclude that you don’t know what you’re doing. They will assume your website is a reflection of your products and services.

For the technically proficient, you can certainly create your own website using one of the several CMS tools on the market.  If not, you can partner with a strong marketing agency or freelancer.  You can find freelancers and agencies in your area using online tools like Upwork or Freelancer.

2.  Optimize Your Small Business Website

Search engines like Google use algorithms to find the highest quality content that matches the keywords people type.  There are several proactive steps you can take to make sure your website appears high in search engine rankings when people type in keywords related to your business.  Search Engine Journal summarizes some of the most important of these, like identifying targeted keywords, creating useful content, and building high-quality backlinks to your site.

3.  Create a Blog

Publishing a blog with useful content is a great way to improve your site’s SEO. It also helps to build trust in your brand.  According to Hubspot, businesses which blog 16 or more times a month get on average 3.5 times more website traffic than those which don’t.  Make sure your targeted keywords are weaved organically into your blog posts. Also make sure your content answers questions your customers have. It should help them make smart consumer choices.

4.  Have a Consistent and Compelling Brand

Branding is a hot topic.  For some, branding is about logos, taglines and color schemes.  For others, it’s about the promises you make to your customers, and the extent to which you keep those promises. In the end, branding is really about is how people perceive your business.  As Jeff Bezos, the founder of Amazon describes it, branding is “what other people say about you when you’re not in the room.”  To get started, check out Hubspot’s “How to Brand Your Business on a Budget,” with useful tips on creating buyer personas, developing an identity and voice, and making customer service a top priority.

5.  Embrace Email Marketing

Email marketing remains among the most effective tools small business owners can use to connect with customers and boost sales.  In fact, according to a 2013 report from the Direct Marketing Association, email marketing yields on average a 4,300% return on investment for large and small businesses in the United States.  You can expand your email database by giving prospective customers incentives (like valuable content) to provide their contact information by filling out forms on your website.  Once you have your email database in place, send customers information they can use on a regular basis, perhaps through a weekly or monthly newsletter.  Email marketing will increase traffic to your website, and that helps improve your SEO.

6.  Get Active on Social Media

Engaging customers on social media sites like Facebook, Twitter and Instagram is one of the best ways for small businesses to increase traffic to their websites.   You can get started by creating a Facebook business page which includes your location and business hours.   You should also create a Twitter account and learn how to use Instagram for your small business,  Finally, you need to learn how to get positive customer reviews on sites like Yelp.

Conclusion

According to Neil Patel writing for Forbes, 90% of small business startups fail.  The ones which succeed find innovative ways to make sure customers can find their products and services online.  One of the best ways to do that is by joining an online marketplace.  To learn more about the ways our online marketplace will get your business online and mobile in minutes—and make it easy for your customers to interact with your business, contact us today.

3 Steps Toward a Mobile-Friendly Fitness & Wellness Website

As a small business owner of a gym or studio, you may rely heavily on local, tech-savvy customers that find your site on their smartphones. However, your site may not be mobile-friendly, and like many small business owners, you may not know how to fix it. With this dilemma in mind, here are three steps to help you on your way:

1. Adopt a mobile-first frame of mind

The first step to take as you consider revamping your website is to reorient yourself to it. In the past, site owners had a desktop-first mentality. The main focus was to get your site to look good on a desktop/laptop. Then you might start thinking about mobile. However, in October 2016, mobile traffic in the U.S. surpassed desktop/laptop and tablet traffic for the first time, and the trend has only continued in 2017. As a small business owner, this means your customers have transitioned to a mobile-first mentality, or are well on their way. This is especially true as an owner of a fitness or wellness site, as your customers are often well ahead of the curve. Therefore, if you want to keep attracting tech-savvy customers, you’ll want to adopt the same mobile-first mentality that they have.

2. Fix the small things

Once you’ve gotten yourself into a mobile-first frame of mind, give your site an honest once-over from a mobile perspective. You can start with Google’s Mobile-Friendly Test. Then take the time to visit every page of your site on your smartphone. Start with the text. As you browse your site on a three or four-inch screen, are you squinting to read the text on your About page or latest blog post? If so, you may want to change your site’s default font size. Of course, like everything else in design, it gets complicated. Since font size is relative to font, and some fonts run larger than others, there really is no ideal default font size. Nonetheless, you can easily see first-hand whether your site’s text is too small for smartphones. If it is, and you’re not sure how to fix it, ask a designer or CSS-savvy friend for help.

Another area to look at is your buttons, especially any that might lead to sign-ups at your gym or studio. Is the button big enough to easily tap on a smart phone? As a rule of thumb, Apple recommends buttons that are at least 45 pixels wide and tall. Still, even if your button is big enough to tap, is its text easily readable? If not, it’s time to make it bigger.

3. Get responsive

Just in case you haven’t heard, responsive web design (RWD) is a big deal. In fact, it’s such a big deal, and has been for so long, that it’s almost old news now. At this point, recommending RWD for web design is a bit like recommending Google for search. It’s stating the obvious. And speaking of Google, they recommend responsive design. At the same time, Google’s search algorithm has begun penalizing sites that aren’t mobile-friendly. All the same, many site owners, unsure or what to do, have hesitated to make the transition. As a result, their sites are not “responsive,” which means they don’t change in response to a changing browser-window or a different device. On the other hand, a truly responsive site will not only expand, shrink and rearrange its content to best fit your browser window or device, but will progressively hide or bring back menu items and other content, as needed.

For many small business owners, responsive design is the best way to make their site mobile-friendly without creating an entirely separate mobile version of their site. Of course, if you’re using a site builder like Wix, or a content management system like WordPress, there are many preexisting plugins and themes that will help make your site responsive. However, most site owners will need to reach out to a designer and make a financial investment. However, if having a responsive design leads to more mobile traffic, and more mobile traffic leads to more sign-ups at your gym or studio, then your investment in a responsive design may quickly pay for itself and then some.

4. Getting started

Like getting in shape, making the healthy transition to a mobile-friendly site takes time. Your first step is to adopt a mobile-first mindset, just as your customers are. Once you see the mobile-friendly changes you need to make, you can then start addressing the easy ones, such as larger fonts and bigger buttons. Finally, when you’re ready to make the long-term commitment, it’s time to reach out to a designer to help you transition to a fully-responsive, mobile-friendly site.

Schedule a demo to learn more about how to make your fitness or wellness business succeed.

 

Using Your Smartphone For Tennis

The smartphone has revolutionized how we do business and organize our lives. Here at Fitli we believe that being mobile-friendly is the key to success and can be applied to every aspect of your life. In this post we look at how the smartphone can be used to enhance one of the world’s most popular sports: tennis.

Scheduling a Match

Here at Fitli we believe that finding the time to exercise is a vital part of success. Scheduling a match is often the most frustrating part of tennis as you need to find a game to fit your busy work schedule. Smartphones can be used in a number of ways from finding local tennis clubs to creating tennis groups with your friends.

One site that you may want to invest some time in visiting is the Global Tennis Network. Love Tennis Blog states that the site is the biggest tennis database in the world, operating in 80 countries with over 1600 networks and over 55,000 players. The Global Tennis Network is mobile friendly making it a convenient way to find and book a tennis match.

Live Scores

The smartphone has changed the way we interact with our favorite sports. Can you remember a time when you didn’t have instant access to every match result? The APT/WTA Live app is considered to be the best apps for keeping up with the latest results from every tennis tournament across the globe.

The next big tournament is the Wimbledon Championships this July and tennis fans will be looking to keep up with the scores.  In Dan Weston’s preview of the tournament, a feature article he wrote for British news website Betfair Tennis, he believes that Andy Murray is the player to beat in the tournament. A live score app like APT/WTA Live will ensure that no match is missed, and you’ll be able to keep up to date with Murray’s matches in real time.

Training

Finding a tennis coach can be expensive and inconvenient. Smartphone technology has made sports coaching more accessible. It is now possible to use your phone as a virtual coach. For example,  smartphone advice site Android Headlines recommend the app Tennis Training. The app includes video tutorials on different shots and techniques as well as detailed workouts that go from beginner to advanced level.

You can also get live feedback from your performance using a variety of special gadgets that links directly to your smartphone. These can include everything from sensors that attach to the end of your racket to monitor your racket swing, speed, and power, to sensors in your shoe that calculate the number of calories burned and distance covered. When it comes to improving your tennis game the smartphone is an invaluable tool.

Entertainment

Sometimes you won’t have time to get to a court but will still have that need to play tennis. There are plenty of tennis games available on smartphones that allow you to indulge in your tennis requirements. FreeApps For Me created a list of the 15 best tennis games available that include a large selection of simulations. No matter where you are a game of tennis will at your fingertips.

For a more efficient approach to running your fitness business, check out www.fitli.com today.   You can also sign up for a free demo. Contact us for more information about your fitness business a success.

Fitli provides fitness and wellness businesses a suite of web-based tools  focused on mobile and online booking and scheduling. Fitli offers software for yoga studios, personal trainers, pilates studios, or any other type of fitness or wellness business.

5 Hurdles Fitness & Wellness Business Owners Commonly Face

Running a business is never easy. It has its own set of challenges that can throw even the most seasoned business owner off their mark. Even with an ideal location, great clients, and top-of-the-line equipment, there will be challenges to overcome for longterm success.

If you’re in the fitness business long enough, you’ll likely face a few of these common challenges:

1. Finding—and Keeping—Your Ideal Client

This is the biggest challenge you will experience, because it’s not just about “getting” the ideal client — it’s about keeping them engaged, happy, and fit over the long haul. Unless you are the only fitness studio in a remote area or the only one with an open membership, you will be facing a lot of competition from other studios and other methods of training (like outdoor activities, etc.).

When you first start out, word of mouth will be your biggest marketing tool. But when you start to grow and get busier, you need to nail down exactly who your ideal client is so you can focus on him or her and grow your business accordingly.

Focus on your ideal customer and spend your marketing dollars reaching him or her specifically. Serve the market you are best at serving — and be the best at that service.

2. Building a Reliable Team of Instructors, CSRs, and Trainers

Once you grow large enough to need employees, you’ll encounter the next biggest hurdle — establishing and retaining a qualified fitness and customer service team.

When just starting out, hiring an admin or customer service representative can provide a decent ROI. CSRs typically handle sales and any customer issues that may arise with a friendly, service-oriented voice that should be representative of your business. Having the assistance of a dedicated admin can free you up to do what you do best — training and advising your clients.

3. Finding the Right Fitness Studio Space

This critical step can really work against you if you rush things and don’t evaluate all the elements of your particular fitness business’ needs.  Also, don’t forget the ancillary costs involved with each space you are considering.

Consider these questions when making the leap to leasing your fitness studio space:

  • How much space do I need to offer my core services effectively?
  • Can I afford the ideal space?
  • What lease term should I be seeking?
  • Will the space need major renovations to provide the environment I am looking for?

4. Turning and Maintaining a Profit

Maintaining a reasonable profit margin is critical—you want to be able to put cash away each month, not just run through gross revenue and live essentially “paycheck to paycheck.”

To achieve a decent cash flow, you want your gross revenue to handle all expenses and then some — leaving you with a gross profit. You should aim for a profit margin of 10-15% or more, accounting for prepaid taxes and other expenses including your own salary.

5. Maintaining Your Passion for Fitness — and Your Sanity!

The most common hurdle of all is the fact that you got into this business to do what you love, and as you get busier you’ll find yourself doing less and less of it. As a fitness studio owner, “running the business” (and not doing as much of the “fun” stuff that you got into business for in the first place) can be considered par for the course for some—but it doesn’t have to be that way.

To stay focused on your goals and keep your passion for fitness alive, consider these four tips:

  • Know your vision and your business’ mission statement
  • Be aware of your priorities and stay focused on them
  • Be thorough and committed in your business dealings
  • Plan for quality time away from your business

The last tip? Recharge your batteries from time to time to stay focused and energized.  Do this so you can help others do the same. Allocate time each week for your own fitness goals or another project that makes you feel accomplished and motivated.

For a more efficient approach to running your fitness business, check out www.fitli.com today.   You can also sign up for a free demo. Contact us for more information about your fitness business a success.

Fitli provides fitness and wellness businesses a suite of web-based tools  focused on mobile and online booking and scheduling. Fitli offers software for yoga studios, personal trainers, pilates studios, or any other type of fitness or wellness business.

Think Like A Customer: 5 Things Your Potential Members Think About When Evaluating A New Studio

It is no surprise that excellent customer service is paramount to engaging and keeping studio members engaged and loyal.  In order to deliver a great customer experience, a business owner needs to think like a customer — regardless of whether you’re running a yoga studio or a Fortune 500 company.

Thinking like a customer is important in every step of the customer journey. I recently moved to a new city and am in search of a new fitness studio. Right now I am on the first step of the customer journey — evaluating my options — and I could be your next member.

Here are five key things I look for, and many of your potential future members look for, when choosing a new studio. 

  • CONVENIENCE: The studio I join has to fit my schedule. This means a location that is close to home and work, or has multiple locations I can access. Hours are important too. You may not be operating 24/7, but accommodating the early morning and after-work crowd is a must.
  • CLASS SCHEDULE: Variety and times that fit my schedule. If classes I enjoy the most, like spinning, are only available mid-day during the week, I’ll be taking my workouts elsewhere. Posting your full class schedule online makes it easy for a prospective customer to visualize how workouts at your studio can fit in to their daily routine.
  • HASSLE FREE: We all have busy lives and the best way to get customers to commit and visit your gym is to make it easy. I look for easy payment options, like monthly memberships that auto-renew, and an easy booking system so I can reserve a spot in my preferred classes. Fitness studio software is a great way to automate scheduling and allow guests to sign-up for classes with one click.
  • FACILITIES: Know your target customer segment and design facilities that meet their needs. Personally, I look for good equipment, with a clean, bright space. If your studio caters to high end clientele looking for a fitness spa experience, make sure your facility gives that experience. Sell your studio like you would sell your home – with pictures! A gallery of photos on your website is a great way to show prospective clients what they can expect when they visit.
  • GREAT VALUE: There’s price and then there’s value. Price is the amount of money you charge clients for a class or a membership. Value is what your members feel they get for their membership fees. Sure I’m looking for an affordable fee and I prefer to see those fees posted on your website before I come in to meet with your sales team. However, what I really want is to feel like I’ll get my money’s worth. Price is important and you want to set your fees to capture as much of your target market as possible — but don’t forget to focus on value. Understand what your customers need, meet those needs and reap the financial rewards.

Attracting new customers is one of the biggest challenges a studio owner has. Thinking like the customer will ensure your studio is taking steps to attract and retain members. If you are looking for a way to simplify the payment and booking process to make it easy for customers to join your studio, visit www.fitli.com for a free demo today.