Actionable Ways to Increase Your Dance Studio Membership

Owning a dance studio just by itself is tough, but increasing your studio’s membership is even tougher. If you are feeling underwhelmed with your dance studio’s attendance, or even just want to reach a more specific audience, we are here to help. We hope to be a part of our growth and help you become a successful studio. Take a look at some simple tips on how to increase dance studio attendance.

Approach your previous members & leads via email

While approaching a new audience is important, it is easy to start by reaching out to previous members first. If you have noticed a drop off in attendance from the past, inviting older members back to your studio might be the push they need to rejoin. You have already created a level of trust with members that have attended in the past, and reaching out to them will make them feel more valuable.

You do not have to spend tons of time poring over emails to send but making a quick, eye-catching newsletter that you can mass email out to members in your database can make all the difference. Curating a catchy or striking headline for your email is just as important as the actual content. Sending out these emails occasionally will increase your dance studio membership by bringing in old customers or new leads.

Maximize your social media presence

An important aspect of reaching a larger audience and increasing dance studio membership today is social media. A good social media page can be the difference between high attendance and low attendance, as well as bringing in new members and groups. Having a strong social media presence also allows current members to share your page, as well as share photos of the studio and tag your page.

Part of having social media is allowing others to do the work for you, but to get to that point you must first create a strong central social media page. Make sure your studio’s name is clearly in the name of your page and have a short, but informative description of what you offer in your page’s bio. As for the content, post photos of fun classes you offer, capture smiling faces in your studio and record some short instructional videos that leave your followers wanting more.

Improve your website’s ranking (SEO)

A free and very effective way to increase your dance studio audience is by improving your website’s SEO. So, what is SEO? SEO stands for Search Engine Optimization and is very important to keep in mind when building your website.

To improve your website’s rankings, first, think about what someone might type into Google to find out about your studio. They might type in “fitness dance studio,” or more specifically “Zumba studio near me,” or even more broadly “dance studio near me.”

Thinking about what a potential member might type in to find your space will help you curate your website to engage a larger audience. Including keywords such as these will ensure that your website shows up high on search results without spending the money for an advertisement, and for a long time too!

Do collaborative giveaways

One way to increase attendance and stretch to a larger audience is through collaborative giveaways. Not sure where to start? We promise it’s easy. Here is a quick action plan that is sure to promote your dance studio membership.

Be neighborly: go to businesses around you and ask if they would be interested in a collaboration that would benefit you both
Run to social media: after collecting a few goodies from surrounding businesses, take to social media with a fun post that tags all the businesses included
Let them do the work: have people enter by sharing the post on their stories, tagging your studio, or tagging friends in the comments
Announce a winner: make a big deal of posting winners and have them come into the studio to pick them up
Sell, sell, sell: promote your studio space and invite the winners back, and then send DMs to all the people that entered inviting them to your studio for a fitness class

A giveaway is always a great way to increase dance studio membership and attendance as well as bolster your social media and create goodwill with surrounding businesses.

Create a winning referral program

Finally, you will want to use the audience you have to reach an even bigger audience. To do this, create a program in which current members can refer new members to your studio and both can benefit. Give discounts, free classes, and more to members that refer a friend to your classes so that everyone will be inspired to bring new people. Getting your members to market for you can be a great way to fast-track your dance studio membership, and this is one way to do so with little cost to you.

In Summary

Promoting your dance studio and bolstering your membership seems difficult at first glance, but breaking down the daunting task into multiple actionable items makes the task a little easier. Getting to know your members and the audience you would like to reach is the root of improving your membership. Here’s a quick recap of how to increase dance studio attendance:

Approach your previous members & leads via email.
Maximize your social media presence
Improve your website’s ranking (SEO)
Do collaborative giveaways
Create a winning referral program