It can be hard to find new customers when you own a gym. Many people already have a gym that they love so it can be hard to compete, especially when you are first starting out. However, even as you grow, there is a big competition between gyms. More and more gym owners are trying to cut their costs in order to get more customers. Low membership fees are not the only way to increase your membership.
Here are some tips to get even more customers in your doors.
1. Hire the best personal trainers that you can get!
Too many people come to the gym yet they really have no idea what they are doing. Good and great personal trainers can really offer a lot to your customers. They can help get them on the right path so that they can reach their goals, as well as make sure that they get the body that they want.
The most important thing that makes a personal trainer great is their customer service. They need to pay attention to their customers the entire time. They are both encouraging, as well as motivating. A good trainer will make the time go by faster, so that you might not realize how hard you are actually working. They will make sure that you are doing the exercises correctly so that you get the results that you are looking for.
2. Offer classes for your customers.
There are many boring gyms that are just filled with equipment. Equipment is great (and necessary) for gyms, but to rise above some of the other gyms in your area, you may want to look into classes. You can offer classes in yoga, cardio, kickboxing, weight lifting, and much more. Weight loss classes and abdominal exercises are always popular. Try to keep up with the latest trends in gyms to ensure that you are going to be attracting more and more customers.
3. Be open when your customers want to use the gym.
Many people like to go to the gym in the morning before work, while others prefer to go right after. There are also many who are night owls who will be there as late as you are open. For this reason, you need to be open as much as you can afford to, in order to reach as many customers as possible.
4. It is also important to be well-staffed during busy hours.
It is important to have enough staff when you need it. Otherwise, you will make people wait and they won’t be happy. Some may even go to another gym if they can’t get the help that they need when they need it. For this reason, you should always have extra people on hand for your busy time and less during the slow times.
5. Don’t be afraid to ask for referrals.
Word of mouth advertising and referrals can be some of the best forms of advertising that a business can have. Not only are people more likely to spend money when they know satisfied customers, it doesn’t cost anything to get customers to spread the word about your business, making it the cheapest form of advertising that you can do.
All you have to do is remind your customers to spread the word and then reward them. Give them a free class or (if you are feeling really generous) month for every referral. This will make your customers even more likely to tell their friends, helping to grow your business.
In order to get more customers into your gym, you they need a reason. Not only should you have all of the equipment that they want, you should offer good personal trainers and classes to attract all types of customers. Don’t be afraid to ask for referrals. Satisfied customers will bring even more customers through your doors.
Contact us to learn more about Fitli and how we can help you find more customers for your gym!