03/05/2024 / by Fazeela
The question that successful entrepreneurs get asked the most is — what drives a business to success? The answer revolves around passion, planning, and relentless consistency. But what gets missed out is having the right tools under your belt that streamline your operations and work in favor of your growth strategy.
Jay Lozoya — the founder of Houston Futsal Association (previously ISO Sports Performance Training) credits his business’ massive growth to Fitli soccer management tool.
Based in Houston, TX, Houston Futsal Association is a 2-in-1 club that offers futsal and soccer performance training to youth. Jay had been playing competitive soccer for 15 years. He participated in many memorable events including Dallas Cup, Disney Showcases, PDL Championships and USL Combines before retiring in 2013. His journey as an entrepreneur began in 2014 when he started helping kids with development training.
Through his passion for sports and experience in overcoming challenges, Jay successfully scaled his business from a small endeavor to a nationally recognized NSPA (National Sports Programming Association) program. But that’s not it. He took it a step further and established a full-blown club Houston Futsal Association that continues to transform kids into champions.
Once the numbers started picking up, the challenge that Jay faced was:
Booking new students and collecting payment is not the most fun part of the business when you have to do it all manually. As the business gained momentum, these things were just not possible by hand.
Before Fitli, Jay used another soccer management software but it was too complicated to use and didn’t work for him.
The most important thing for Jay was to have a user-friendly app that will offer a seamless, personalized experience for his students with diverse needs and help him save time on tedious administrative work. If the app wasn’t easy to use, people would just drop off.
After a frustrating experience with the old software, Fitli’s accessibility, ease of use, and wide range of features transformed everything for Jay.
Fitli answered all the pre-booking problems for ISO. Jay explained how a verbal agreement is different from a transactional agreement. So having intuitive software that enables an efficient booking process saves you a ton of time chasing down payments. Instead, you invest your time and energy in doing what you do best.
Jay also found Fitli incredibly easy to use and exactly in line with the needs of his students. Some of his students were able to come only twice a week and others thrice. Each of their needs was different from one another. Fitli allowed him to tailor his products and offer personalized services.
Fitli helped Jay multiply his students in numbers and reach where he is today. Talking about when he first started using the software, Jay reminisced back to one particular Sunday evening and Fitli was lighting up with bookings for the next week. That moment gave him a sense of assurance and the motivation to go forward. Sitting at home with his family, he could envision the future of his company.
Jay believes that Fitli also brought credibility to the business.
Jay urged new personal trainers or small group trainers to use a soccer management software that’s user-friendly, streamlines processes for them and helps them scale their business.
Jay has worked consistently and continues to invest in his company. It’s incredibly inspiring to see something that started from scratch and has now exponentially grown into a full-fledged, the best-rated youth soccer and futsal club in the area.
Jay’s passion is to enhance performance training but also build confidence, boost morale, and instil motivation into his students to reach their maximum potential. In the near future, Jay wants to expand his loyal community of clients and build upon this steady growth rate.
