Your gym or fitness center’s brand is the image that all potential and active customers have of your business in their mind. It is not just your logo and tag-line. It is everything that sets you apart from the competition. Essentially, it is your fitness business’ complete personality, core values, and how well you meet customer […]
About Madeline Stein
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Entries by Madeline Stein
Small and independent gyms are under increasing pressure competing with large national brands and budget gyms, fitness apps and online personal trainers promising they can provide the same results at home. If this sounds like one of the challenges your business faces you can use digital marking to boost membership sales and improve retention. In […]
Fitness and wellness site owners are often led to believe that SEO is just a matter of knowing the right tricks. Master those tricks, and Google will catapult your site to the top of their results. However, Google and other search engines have grown extremely adept at detecting any attempt to achieve artificially high rankings. […]